Apr 22, 2013 · Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online. News can be spread further, faster, and more directly to a specific target audience than ever before in history.
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Arguably the primary objective of PR is to build awareness of your brand with your audience through media channels which they are engaged with. For example, this means targeting relevant industry…
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Nov 07, 2017 · Because of this, public relations — the heart of digital communication — is rapidly increasing in popularity among marketers. The story used to be much different, though. At the beginning of the digital era, most people were skeptical.
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Sep 25, 2018 · Digital PR is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods.
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